Problem: The tattoo community needs a better way to engage its members, and to help them feel secure about getting inked. Clients don’t have one complete resource for browsing images, contacting artists, and also booking appointments easily.
Solution: With InkTank, I’ve designed an innovative tool for tattoo fans of all experience levels. Users can search images, artists and studios, or chat and share with friends. The booking process is simple and straightforward, and there are many extra resources like tattoos in the news, first-timer FAQ, and video content featuring local artists and studios.
Research Process
Competitive analysis was first conducted on existing apps.
Through interviews and surveys users expressed the need for one app that could meet all their tattoo goals.
Data was then synthesized into an ideal persona, using affinity and journey mapping strategies.
Information Architecture
User flows were mapped for preliminary app features.
From user flows, wireframes were sketched and then reiterated after more crowd testing.
Visual Designs
Ideations from digital sketch to hi-fidelity.
Each update was reviewed by an actual user audience.
User surveys supported each new iteration.
Prototypes
Hi-fi page designs are linked via interactive prototype.
Page flows reflect research and actual user preferences.
Screens were designed using iOS criteria, and with respect to equal-accessibility standards.
Testing
User testing helped create a better end product, with appealing features and an attractive design.
Video conferencing, and behavioral observations were recorded with consent via Skype and InVision.
Surveys were conducted via UserZoom.
Conclusion
InkTank is the result of coursework for UX Design certification.
I conducted all market research and user interviews, built all wireframes and prototypes.
By routinely evaluating functionality, design iterations progressed in increasing fidelity.
Tattoo fans now have an attractive app, and a better user experience than ever before.
Studying actual users helped inform a more appealing, higher-quality design.
Early users appreciate the ease of booking, and the ability to collaborate with others.
InkTank meets real user needs, and will boost revenue flow with an increase in bookings.